What the free site audit actually measures

The free site audit is the most common way people find this business. You send me your URL, I run it through the same tools I use on every site I build, and I send you a report in plain English — whether or not we end up working together. Here is exactly what the audit measures and what you get back.

The tools

The audit uses two industry-standard tools: axe-core for accessibility and Lighthouse for performance, SEO, and best practices. These are the same tools built into Chrome DevTools, used by Google's PageSpeed Insights, and run by professional accessibility auditors. They are not proprietary, and the results are not opinion — they are automated measurements against published standards.

What the report covers

• Accessibility (ADA exposure): the number of critical and serious WCAG violations, the Lighthouse accessibility score, and the specific issues found — contrast failures, missing alt text, heading problems, unlabeled forms.
• Performance: the Lighthouse performance score, the page weight (how many kilobytes the visitor downloads), the request count, and the three Core Web Vitals — LCP, INP, and CLS.
• Search visibility: whether the site has a mobile viewport tag, HTTPS, a proper title and meta description, a robots.txt file, and a sitemap. Whether it is noindexed (hidden from search engines).
• AI-assistant visibility: whether the site blocks AI crawlers (GPTBot, ClaudeBot, Google-Extended, and others), whether it carries noai/noimageai directives, and whether its content is readable without JavaScript.
• Visitor tracking: what third-party trackers the site sends data to — Google Analytics, Meta Pixel, session recorders, and others. This is relevant for privacy compliance, not just performance.
• Screenshots: a full-page desktop screenshot and a mobile screenshot, so you can see what the site looks like to a visitor without having to open it.

The audit produces a badness score (0–100, higher means more problems) and a discoverability score (0–100, higher means more visible). These are not grades or opinions — they are computed from the same measurements every time, so if you run the audit again after fixing issues, the scores move.

How long it takes

The audit runs automatically — usually under two minutes. I review the output, write up the plain-English summary, and send it to you, usually within a business day. There is no sales call, no discovery meeting, and no obligation. If the site is fine, I will say so.

What happens after

Nothing, unless you want it to. The report is yours. If the audit found real problems and you want them fixed, we can talk about what that looks like — whether it is a rebuild, a remediation of the existing site, or just a specific fix. If the audit found the site is in good shape, that is also a useful answer, and it costs nothing to find out.

To request an audit, use the contact form and include your current website URL. That is all I need to run it.